After meeting in 2004 while studying at Central Saint Martins and London College of Fashion, Saif Bakir and Emma Hedlund worked as designers for a prominent street label before teaming up to create CMMN SWDN in 2012. Originally based in Sweden and now in East London, the brand infuses classic men’s silhouettes with elements of youth subculture, resulting in a whimsical take on traditional wardrobe staples.

Designers Saif Bakir and Emma Hedlund joined forces in 2012 to launch CMMN SWDN. Originally located in Sweden, the now London-based brand infuses classic men’s silhouettes with elements of youth subculture, resulting in a whimsical take on traditional wardrobe staples.