Seeking a niche in the crowded luxury sneaker market, childhood companions Jonathan Hirschfeld and Max Schiller collaborated in 2013 to create the “Mother”, a minimalist white trainer with a platform sole that flew off shelves and instantly legitimized their fledgling label, Eytys. Four years later, the duo began to dabble in ready-to-wear, and today the brand is synonymous with its chunky retro sneakers and genderless denim styles. Drawing on ‘80s and ‘90s designs to inspire its unisex wardrobe staples, Eytys appeals to those seeking an effortless, cool vibe.
Friends Jonathan Hirschfeld and Max Schiller teamed up in 2013 to create the “Mother”, a minimalist white trainer with a platform sole, whose popularity instantly legitimized their new label, Eytys. Inspired by the ‘80s and ‘90s, Eytys boasts footwear and apparel with an effortless, modern vibe.