Located in Milwaukee, Florence Eiseman is the self-titled line from one of the world’s first fashion designers for children. What began as a hobby turned into a business after Eiseman’s beautiful handmade pinafores caught the eye of a major Chicago department store. Launched in 1945, the brand’s garments range from everyday essentials to special-occasion attire, and feature timeless silhouettes that allow them to be passed on from one generation to the next.

Launched in Milwaukee in 1945, Florence Eiseman is the self-titled line from one of the world’s first fashion designers for children. Garments range from everyday essentials to special-occasion attire, and feature timeless silhouettes that allow them to be passed on from one generation to the next.