Street style meets Euro chic with IRO, a collection of casual tops, dresses, and jackets created by Parisian brothers Laurent and Arik Bitton in 2004. Laurent’s brief stint as the lead singer of a New York City rock band influences the brand's edgy, cool design. Moto jackets are loosely tailored, and IRO’s skinny jeans paired with an oversized knit turtleneck radiate rock-star coolness.

Street style meets Euro chic with IRO, a collection of casual tops, dresses, and jackets created by Parisian brothers Laurent and Arik Bitton in 2004. Laurent’s brief stint as the lead singer of a New York City rock band influences the brand’s edgy, cool design.