London-based women’s brand J Koo was founded by Jinwoo Choi and Yeonjoo Koo in 2010. Graduates of Central Saint Martins, the designers blend traditional Savile Row tailoring with delicate fabrics and Korea’s renowned street style to create elevated pieces that innovate in shape and proportion. Working mostly with neutral and dark palettes, the label is celebrated for its sophisticated take on masculine-feminine duality.

London-based women’s brand J Koo was founded by Jinwoo Choi and Yeonjoo Koo in 2010. Graduates of Central Saint Martins, the designers blend traditional Savile Row tailoring with delicate fabrics and Korea’s renowned street style to create elevated pieces that innovate in shape and proportion.