Ready-to-wear brand U.P.W.W. was founded by Italian photographer Alessandro Simonetti in 2017. The label, which stands for “Utility Pro Work Wear,” takes New York City construction workers’ high-visibility safety apparel and repurposes it with Simonetti’s hand-distressed details and modern silhouettes. Acid washes, paint drippings, and fabric coatings are applied to jackets, overalls, and shirts to create an entirely original interpretation of street style.

Ready-to-wear brand U.P.W.W. was founded by photographer Alessandro Simonetti in 2017. The label, which stands for “Utility Pro Work Wear,” takes New York City construction workers’ high-visibility safety apparel and repurposes it with Simonetti’s hand-distressed details and modern silhouettes.